Kelley Blue Book (KBB) Data Parser & API
Kelley Blue Book is the US car-valuation authority — around 20M visits per month — and Carapis extracts both its KBB valuation bands and its dealer listings through one REST API. Owned by Cox Automotive, KBB serves its listings off the AutoTrader.com inventory feed, so a single parsing strategy covers both — and its trade-in, private-party and retail price bands add a unique pricing-signal layer on top of raw listings, delivered without you building or maintaining an Akamai-protected scraper.
| Country | USA |
|---|---|
| Type | Aggregator |
| Owner | Cox Automotive |
| Vehicle types | used, new, dealer |
| Monthly visits | ~20M/mo (Semrush, Apr 2026) |
| Active listings | listings via Autotrader feed |
| API access | No public API (parse-only) |
| Parse priority | ★★★★☆ |
| Official site | www.kbb.com |
What is Kelley Blue Book?
Kelley Blue Book (KBB.com) is the best-known US vehicle-valuation brand, owned by Cox Automotive. It draws roughly 20M visits per month (Semrush, Apr 2026) and is unique among major US sites for publishing structured valuation bands — trade-in, private-party and retail price ranges by make/model/year/trim/mileage — alongside dealer listings that are served from the same Autotrader inventory feed.
Market Position
KBB attracts ~20M visits per month (Semrush, Apr 2026), making it one of the most-visited US automotive sites. As part of Cox Automotive, it shares an inventory backend with AutoTrader.com, and sits in the same cluster as the Manheim wholesale network — so the Cox listings reachable through KBB largely overlap with Autotrader. Its distinctive value is the valuation layer: the KBB price bands are a market-pricing reference that complements listing data from CarGurus, Cars.com and others.
Data Fields Available
Carapis extracts a complete structured record from KBB:
- Vehicle identity — make, model, trim, model year, VIN
- Condition — mileage and condition tier
- Valuation — KBB trade-in, private-party and retail price bands (the standout field)
- Pricing — dealer listing price (via the Cox/Autotrader feed)
- Specification — factory options and trim packages
- Listing context — dealer name / location, photo gallery
The KBB valuation bands are the unique asset here — a ready-made pricing-signal layer for residual-value and appraisal models.
API Quick Start
Python
import requests
resp = requests.get(
"https://api.carapis.com/v2/listings",
params={"source": "kbb", "limit": 20},
headers={"Authorization": f"Bearer {API_KEY}"},
)
for car in resp.json()["results"]:
print(car["make"], car["model"], car["year"], car["price"])Get an API key at my.carapis.com and see the full API reference. Pricing is on the pricing page.
Use Cases
- Pricing intelligence — KBB valuation bands anchor appraisal and residual-value models for dealers.
- Market research — combine valuation bands with live listings to measure price gaps. See market research.
- Trade-in / appraisal tooling — power instant-offer and trade-in estimators with structured price ranges.